Unfrosted: The Pop-Tart Story – A Schmaltz-Free Nostalgic Comedy

The new Netflix movie “Unfrosted: The Pop-Tart Story” is a hilarious and nostalgic look at the creation of the iconic breakfast pastry. Directed by Jerry Seinfeld, the film takes a comedic approach to the origin story of the Pop-Tart, mixing basic facts with goofy fiction in a schmaltz-free way.

Set in Battle Creek, Michigan, the movie follows the rivalry between Kellogg’s and Post, America’s leading cereal companies, as they race to create the perfect toaster pastry. With a star-studded cast including Melissa McCarthy, Jim Gaffigan, and Hugh Grant, the film is filled with affectionate nods to ’60s pop culture and plenty of laughs.

Seinfeld’s love of packaged breakfast foods shines through in the film, but there’s no corporate mythologizing here. “Unfrosted” is a frothy sendup of storytelling tropes and clichés, with spot-on spoofs of shopworn narrative devices.

While not every joke lands, the movie delivers a fun and entertaining look at the history of the Pop-Tart. So grab a toaster pastry and settle in for a sweet and silly ride with “Unfrosted: The Pop-Tart Story.”